San Ramon, CA and Alsip, IL, January 31, 2023 – As Valent Professional Products and Nufarm teams converge at the GSCAA Conference and Tradeshow (CTS) in Phoenix, the occasion will be momentous as the agricultural solutions leaders commemorate the 10-year anniversary of the Valent-Nufarm Turf & Ornamental (T&O) distribution relationship.
As Nufarm spotlights the launch of Velocity® PM Poa Management Herbicide, a Valent R&D technology, the two teams will meet about the pursuit of several additional innovative portfolio opportunities with the joint purpose of delivering a growing range of golf turf management solutions that add value and advantage.
GSCAA CTS attendees are invited to join a “10-Year Celebration” reception in Nufarm Booth 3546 on January 31 from 2:00-3:00 p.m.
The T&O portfolio partnership started in 2014 builds on more than a decade of successful collaborations between Valent and Nufarm in the US and Canada. In US turf, the relationship provides a portfolio of high-performing herbicides, insecticides, fungicides and plant growth regulators through Nufarm’s established distribution channels, producing several popular solutions, including SureGuard®, Tourney®, Pinpoint® and Arena® brands with many more spanning T&O, industrial vegetation management (IVM) and aquatics solutions.
“Across the years and with even more strength looking forward, the complementary power of the Valent and Nufarm professional product portfolio has produced an important and effective tool set for our turf and ornamental customers,” said Nufarm VP – Turf and Ornamental Sales Blaine Pinkerton.
“This collaboration delivers a substantial benefit for customers,” said Valent Professional Products Senior Business Manager Heath Lowery. “Nufarm’s distribution network, technical expertise and operational excellence allows Valent’s portfolio investments to reach and support the professional market and we are proud of our long-standing partnership.”
About Valent
Valent Professional Products, a subsidiary of Valent U.S.A. LLC, provides solutions to turf and ornamental industries, helping to manage the toughest weed, insect and disease pressures while maximizing productivity. Valent U.S.A. LLC develops and markets products in the United States, Canada and Mexico that advance sustainable agriculture, protect crops, enhance crop yields, improve food quality, beautify the environment and safeguard public health. Valent products include a well-known line of quality herbicide, insecticide, fungicide and plant growth regulator products for agricultural, seed protection and professional use. For more information about Valent, please call 800-6-VALENT (682-5368) or visit valent.com.
About Nufarm
Established more than 100 years ago, Nufarm is recognized as one of the leading manufacturers and suppliers of plant protection in the world. As a top supplier to the US turf and ornamental market, Nufarm strives to offer a solution for every challenge. For more information and a complete list of Nufarm products, visit nufarm.com/usturf. Nufarm Americas Inc. is a subsidiary of Nufarm Limited, a manufacturer, supplier and marketer of crop protection products based in Australia.
Valent media contact: Steve Tatum, (925) 951-3164 or [email protected]
Nufarm media contact: Tracy Rich, (919) 608-7232 or [email protected]
